Google Ads "disapproves" ads referring to third-party repairers (and more)


Google Ads has changed its policy on listing ads about third-party consumer technical support businesses. Here is the policy:

Why is this important? It’s affecting repair businesses in some countries. For example, we’ve heard that some mobile phone repair businesses in Belgium and in the Netherlands are no longer able to post ads about their work. Yet, this doesn’t seem to be consistent, as in the UK, for example, Lovefone ads still appear when doing a google search in London. We’ve also heard

At a Restart-level, this is affecting us too. As a charity, we get some free Google Ads, and the ones promoting Restart Parties as opportunities to repair mobile phones and installing solid state drives in old laptops have now been blocked by Google - we’ve just been notified.

We wonder whether this might be due to us not being a “shop” with a physical location. This would resonate for example with a case we spotted in New Zealand:

Does anyone else have insights into this? We’ll keep researching the issue…


Here’s the precise message we received

Hello Google Advertiser,
We wanted to alert you that one or more of your ads or keywords have been disapproved. Unfortunately, we won’t be able to show your ads on Google, our search partners, or on Display Network placements until you edit your ads or keywords to make them compliant with our policies.
If this is an error, we want to get your ads back up and running as quickly as possible, and your Google team is here to help. Below you’ll find the reason why your ads or keywords have been disapproved, and a Problem Report that includes details about which ads or keywords have been disapproved and what you can do to fix them (if possible).

Disapproval Reason

Third-party consumer technical support: See the policy:

Problem Report

Campaign: ‘Repair,’ Ad Group: ‘Repair phone’

Ad Text:

You don’t have to replace it

Repair your own phone with us

Repair your own phone, laptop and more. Get involved with the Restart Project.

Ad Status: Disapproved

Ad Issue(s): Third-party consumer technical support


Campaign: 'Blog posts,' Ad Group: 'SSD'


Ad Text:

Don't ditch a slow laptop

A solid state drive can breathe new

life into a slow, older laptop.


Ad Status: Disapproved

Ad Issue(s): Third-party consumer technical support

Ad Text:

Upgrade your old laptop

Affordable solid state drives can

breathe new life into loved laptops

Ad Status: Disapproved

Ad Issue(s): Third-party consumer technical support

Repeated violations of our Advertising Policies may result in a suspension of your Google Ads account, so it's important to address any issues as soon as possible by reviewing our policies. You can review our Advertising Policies at [our advertising policy help center](
The Google Ads Team


I can see the reasons behind all the others - they’ll all strongly linked to scams of one sort or another (though I’m not sure what bail bond services are).

In the case of 3rd party support and repair, my strong suspicion is that this is aimed at tech support scams and the like, but it’s obviously far, far too wide and all-embracing. So, for example, only a Ford registered garage could advertise that they can service Fords! Have they been lent on by Apple or some other firm or lobby group strongly opposed to right to repair, or is this just incompetence?

(Never attribute to malice what can be adequately explained by incompetence.)


I agree the primary reason for this is unlikely to be a direct measure “anti” right to repair - but it certainly ends up sending a questionable message.
Also, it doesn’t seem consistent. Belgian and Dutch shops reported their ads for fixing game consoles were unaffected, while smartphones ones were taken down - strange!