I just came across a company called the Papershoot Camera company, who produced cheap, lo-fi digital cameras presented as a simple PCB powered by 2 AA batteries and wrapped in a piece of supposedly recyclable cardboard.
The company claims that their product is not only more environmentally friendly than a disposable camera ( a tall claim, since they nearly totally made out of recyclable plastic and are usually devoid of electronic components!) but that they exclusively recycled used (sic.) components to produce their cameras.
The product, aside from the claims, has every earmark of yet another cheap, disposable, non repairable and definitely non-recyclable electronic product, marketed to children and teenagers… coming soon to a landfill site near you.
You can find them here:
This is, of course, not even the tip of the iceberg but I find it particularly depressing to see that, in spite of laws and regulations put in place, new companies are still being allowed to emerge, using the allure of doing something for the planet while based on patiently false claims.