Apple offering limited onsite device repairs?

Mac Rumours has spotted that Apple seems to be offering onsite repairs for limited range of iPhone issues (such as screen replacements) in a handful of US cities. These repairs are handled by ‘Go Tech Services’ (which is possibly SquareTrade Go, which bought iCracked).

Interesting to see them trying this for non-enterprise customers. Perhaps it’s in response to the common complaint about lack of repair options from people who own broken Apple devices and don’t live near an Apple store?