And, say I’m Joe/Joanne Public on the Clapham/Copenhagen/Chicago Omnibus, browsing the webnet on my way home from work after a long day at the metaphorical coal-face and I happen across the Restart website, what would be my first impression? While I really like the “Move slow and fix things” strapline, and the image of soldering and screwdrivers, I observe that it’s not targetted at Joe/Joanne, it’s targetted at people who might like fixing stuff. Why not feature some fixometer content or a teaser for it, that might interest Joe/Joanne?
And for the would-be repairers, give a link to that great graph you showed above, showing something quite concrete about how repair events are going viral.